Failure is identified through lacking performance. Rejection is identified through wrong performance. Either way, you're inclined to have better direction on what's next.
If you want to succeed, decide that you will not let failure lead to rejection. At the same time, accept rejection as a means to avoiding failure.
Nobody ever wants to leave Apple, so for myself as an owner of the brand and guardian of the culture, I continue my ownership journey by announcing a new opportunity I have accepted at Rackspace Hosting here in San Antonio. I will be leaving Apple Retail of five years on November 12th, where everything invested in me will be put to new use. I hope to reflect each of my leader's legacies, and broadcast daily the great influence so many of you have had on me.
Today, the digital revolution still needs revolutionaries. Apply within. The ever increasing dependence on technology to enrich our lives requires us to bring forward every effort we can to make the experience enjoyable and consistently repeatable. This revolution is not like any other, as many of the battles happen virtually. A revolutionary in the digital age is unwilling to be associated with the mundane or the ordinary. As competition drives us closer together, we begin to subtly experience the convergence of our previous independent ideas and strategies. The commingling of innovative products and fanatical support are inevitable. When great products and great support collide, people have the greatest experience possible with technology. Let's keep that going, wherever we decide to work.
DavisOn my first day at Apple in 1996 I was handed this, the employee badge. It gave me access to where I needed to go. But more than that, it established my identity and signified my participation in something so much bigger than myself.
Every vineyard has a vinedresser. The vinedresser comes along to take away every branch that does not bear fruit, but every branch that bears fruit, he prunes it so it may bear more. The pruning is necessary to save the tree, and produce a harvest for many seasons to come.
There will never be another Steve Jobs, but there will be many, now and in the future, who will maintain his identity, carry the legacy, and continue to represent what's bigger than all of us can explain.
Welcome to my living room. Enjoy watching PBS wage war on weapons of mass DISTRACTION.